Shoppers at Argos will now be able to pick out and buy items by taking a picture with their smartphone camera, the retailer announced on Monday.
Using a new “visual search” app from the home and technology retailer, shoppers will be able to search Argos’s catalogue of products to find the same or similar items.
Best known for its bulky paper catalogues, Argos has adopted the new search function to let shoppers find items that match what they want with just a picture using image search technology and machine learning that recognises distinctive features of furniture.
Shoppers can then place an order for the product using the app.
The Sainsbury’s-owned company’s augmented reality technology in…