Betway admits offering customers free bets in exchange for online reviews

Betway admits offering customers free bets in exchange for online reviews

A gambling firm has admitted handing out free bets to customers in exchange for online reviews. 
Betway offered the incentive of a £5 wager if a customer leaves feedback for it on Britain’s biggest review site, Trustpilot, leading to a reported surge in five-star ratings. 
The bookmaker said the offer applied to both “positive and negative reviews” after it was accused by the deputy leader of the Labour Party of compromising the industry’s credibility. 
An analysis by The Times found Betway had gone from receiving eight five-star reviews on Trustpilot in June 2016 to 565 last month – with more than 6,000 top-rated reviews overall.
Betting customers have been offered the incentive since 2017, the newspaper reported. 
Among the feedback which has helped lift Betway to a 4.3 rating out of 5 are several comments which make no sense, including one saying: “Good morning gofofofokfof”.
Trustpilot claimed the offer was within their guidelines as customers were not being encouraged to leave only positive reviews. 
But Tom Watson, the Labour MP, told The Times: “The credibility of any industry depends on a culture of integrity and trust. 
“When it comes to the gambling industry, this has too often been in short supply. 

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