The US cloud storage business Box will allow British customers to choose to store all of their data in the UK, avoiding concerns over data transfers to and from the European Union after Brexit.
The company announced on Thursday that it had launched a “UK Zone” which uses data centres in London and Cardiff to store customer data, avoiding any files being sent to servers overseas.
Box chief executive Aaron Levie said that the company decided to introduce the new feature because of enquiries that it had from clients.
“This is the result of pre-emptive action but also influenced by strategic customers as well,” he said.
Box customers in the UK asked to be able to store their data in the country because of “the direction that the data privacy laws are going in” and “some of the possible outcomes with Brexit,” Mr Levie said.
The country in which data is stored is not an area of large concern for many businesses, but can apply to business which store government data or personal information including financial or healthcare information.
The announcement by Box comes as businesses have expressed confusion over their ability to transfer data around the European Union after Brexit.