The company drafted in by the Government to introduce artificial intelligence across its departments has said the hype around using AI is likely to die down when companies realise it is “so obviously” the right way to do things, as it re-launched under a new name, Faculty.
Marc Warner, chief executive and co-founder of the business, formerly known as ASI Data Science, told The Daily Telegraph: “In the early days of databases, marketing companies would tell people they were marketing companies ‘with a database’, because it was a new exciting innovative thing.
“But pretty soon it was just business as usual, you were just a marketing company, and obviously you used databases because that was so clearly the only right way of doing things.
“At the moment we’re in an era where we have marketing companies that use AI and they become an AI company, but pretty soon it will just become a marketing company because so obviously the right way of doing things is to use AI.”
Faculty, which is backed by seasoned investor Saul Klein and Jaan Tallinn, one of Skype’s founding engineers, has worked on more than 300 commercial projects across both the public and private space.
It is perhaps best known for developing a tool which could identify terrorist content before it was posted online for the Home Office, although has also worked with companies including easyJet on technology to help them work out how many bacon sandwiches to stock on their planes to reduce food waste.