Car manufacturer Seat have been accused of “political advertising” after they used footage of fox hunting in an advert to represent “backwards” attitudes.
The advert, released last month, is titled ‘Because them, us’ and is themed around the idea of challenging the conventions of the past.
It contrasts a series of more traditional scenes with alternatives, such as commuting versus working on a laptop outdoors and a dinner party versus a food truck.
One of the juxtapositions sees footage of a group of fox-hunters with hounds, with the words “Because they look back” emblazoned over it, contrasted with a group of young adults walking across a bridge with the message “We move forward”.
This has prompted an angry response from some in the hunting community.
Country Life writer Octavia Pollock tweeted: “The ad is absolutely disgusting. Intolerant, prejudiced, ignorant.
“Never buy Seat UK, not a brand for any open-minded person with respect for the ways of life millions hold dear, not to mention great art & reasoned debate. Just fostering division.”