The slogan for the 2022 World Cup final in Qatar has long been, as we know, “Expect Amazing”, although a personal preference would be one built from an original concept from Jerome Valcke, the long-since discredited Fifa general secretary under the Sepp Blatter regime.
It was just an observation, from a man with security clearance at the biggest carve-up in football history, that he chose to share with Jack Warner in an email that the latter would later leak in 2011 after Mohammad bin Hammam’s aborted run at the Fifa presidency.
Perhaps, Valcke pondered, Bin Hammam “thought you can buy Fifa as they [Qatar] bought the World Cup”. Spikey, but hard to deny that it would be a buzz to see something along those lines adorning the desert stadiums and official merch. “Qatar 2022: we thought we’d buy the World Cup”.
Alas, the organisers have so far refused even to workshop it. Valcke denied that he was discussing any more than the vast amounts of money invested by Qatar in lobbying to win 2022 and not the industrial-scale corruption that has been widely alleged.
Of course, it would be interesting to get his thoughts on Qatar 2022 as we approach the ninth anniversary of that lamentable Zurich stitch-up, but like much of the dethroned Fifa corruptocracy, he has said very little in the aftermath. Banned for 10 years from any involvement in football, he has not even updated his LinkedIn.