Duke and Duchess of Sussex seek own team to build their global royal brand

Duke and Duchess of Sussex seek own team to build their global royal brand

The Duke and Duchess of Sussex are to bring in their own team to shape their future work in the Royal Family, as they build a new Sussex brand on a global platform.

The couple, who are due to become parents next month, now need to fill key positions in their household after officially splitting from Kensington Palace.

Based at Buckingham Palace, under the Queen’s own staff, the Duke and Duchess are seeking aides including a permanent private secretary to shape their working futures.

They have already embraced a markedly different style to the Duke and Duchess of Cambridge, becoming known for their rousing speeches, language of empowerment and inspiration, and tactile public appearances.

Their recent appearances, in front of cheering teenagers and on a panel for International Women’s Day, have suggested they hope to build a profile as global philanthropists, speaking of “humanitarian issues” and feminism to Commonwealth youth.

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