Endgame Super Bowl teaser – who is the missing character?

In the mid-2000s, when JJ Abrams showcased his now-trademark “mystery box” approach to film-making – and, just as importantly, film marketing – Hollywood became increasingly wary about just how much its trailers should trail. Fast-forward to the present, and Disney’s promotional campaign for Avengers: Endgame is taking the tantalising technique to its logical conclusion: by showing audiences effectively nothing at all from their forthcoming Marvel blockbuster, it feels like everything’s at stake. Nevertheless, after 11 years of cinematic universe-building, even innocuous-seeming props, backdrops and turns of phrase can yield valuable clues. After combing through the 30 seconds of new footage…

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