Facebook bans anti-vaccine adverts in new crackdown against ‘medical misinformation’

Facebook bans anti-vaccine adverts in new crackdown against 'medical misinformation'

Facebook will ban anti-vaccination adverts and suppress anti-vaccine content as part of a broad crackdown against dangerous medical misinformation.

The social network announced a multi-step plan to tackle “anti-vaxxer” content after widespread outcry about the way its algorithms amplified vaccine conspiracy theorists and quack medicine peddlers.

The company will set its algorithms to demote pages and groups that spread known hoaxes, and prevent such groups and pages from being recommended to users or from appearing in search predictions.

Most significantly, it will completely ban adverts that “include misinformation about vaccinations” and remove the ability of advertisers to target people who…

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