Facebook will track political ads across Europe to combat fake news ahead of elections

Facebook will track political ads across Europe to combat fake news ahead of elections

Facebook has unveiled new tools to counter online political meddling in the European elections, part of a campaign to regain trust after scandals such as its work with Cambridge Analytica.

Sir Nick Clegg, the company’s head lobbyist, said that Facebook will begin vetting political advertisers in Europe and displaying who paid for specific ads from March.

The company will also create an operations center in Dublin to coordinate the efforts, which will include only allowing “authorised” entities to purchase certain types of ad.

Users will be able to see how well such promotions allowed on the platform performed, how much was paid for them, and the demographics of individuals who saw them.

“These…

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