Google faces another fine from the EU next week 

Google faces another fine from the EU next week 

Google is expected to face a fine from European authorities next week following an investigation into its online advertising business.

EU Competition Commissioner Margrethe Vestager will issue the US search engine business with a fine over restrictions that Google placed on websites using its AdSense technology.

EU officials have claimed Google “artificially reduced choice and stifled innovation” by restricting competition in the market.

Introduced in 2006, “AdSense for Search” boxes are used by third-party websites to allow  users to easily search their sites. Any searches will also bring up adverts by Google.

Google, which has already paid nearly €7bn in fines for two other EU cases, previously blocked businesses from also running online adverts from competing advertising businesses.

The company changed the restrictions around the tool in 2009 after publishers complained that the search engine stopped them from running other campaigns on their sites.

Google eventually dropped the rules in 2016 after the European Commission sent a Statement of Objection to the business.

The European Commission has previously fined Google twice in recent years. Google was fined  €2.4bn (£2bn) in 2017 over its online shopping search engine tool and the way that it displayed sponsored search results about products by competitors.

Last year, Google was fined €4.3bn over the dominance of its Android operating system. Google is appealing both of the fines. Details of the new fine expected next week were first reported in the Financial Times.

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