Inside the controversial new hotel hoping to awaken a sleepy Swiss ski resort

Inside the controversial new hotel hoping to awaken a sleepy Swiss ski resort

Switzerland’s Graubünden region is studded with well-known ski areas that have a loyal British following. Among the gems are the recently extended resort of Andermatt, and upmarket Davos and St Moritz, but the less showy resort of Flims has remained under the radar.

The village is set at a relatively low 1,100m, but its 224km ski area shared with the neighbouring resorts of Laax and Falera is one of the largest in Switzerland, with four state-of-the-art terrain parks and 28 lifts.

Swiss and Germans visit in droves, but upmarket operator Powder Byrne is one of a tiny number of UK companies offering holidays here, with several traditional Swiss hotels on its books.

This season, it’s also offering…

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