Now Masvidal is loved for that back story, but by bringing it into a UFC event fails to find any justification. Yes, it will be used to hype a fight if the two men now meet. Yes, it fits into the annals of viral interjections into the news stream of the sport and its followers.
But it also dampens the growth of the sport as it continues to develop in this country. Fight sport is marginal, not mainstream. There is still work to be done. Indeed, on the night itself, the most decorated British mixed martial artist of all time, Michael Bisping, whose career I have been writing about on the pages of the Telegraph in 2006, was inducted into the UFC Hall of Fame.
There will be fans screaming at these words, but, having been involved for some time, we are still in the business of educating over what MMA is, and that it is a sport.
There will be fans who see what happened as the norm, as part and parcel of the sport. But like drug taking, cheating, and anything else on the margins, this kind of action has to be treated as wrong.
We can fully understand that what Jorge did was resort to his street persona when in the face of a perceived threat from Edwards and his team, but it has to be deemed wrong.