Manchester City’s ‘Centurions’ swept all before them in the Premier League last season, and are starting to close the gap on English football’s traditional powerhouses for social media influence, it can be revealed.
A report provided exclusively to Telegraph Sport by Newton Insight ranks Premier League clubs according to eight performance indicators, including size of fanbase, growth of fanbase and engagement.
Manchester United continue to top rankings with more than 91 million fans on Facebook and Twitter, after a dramatic 2018 that saw the club lurch from one crisis to the next under Jose Mourinho before Ole Gunnar Solskjaer replaced him to spark a revival.
City however were the fastest growing club on Facebook, where they gained seven million new fans – a figure that accounts for nearly half of total Premier League growth on the network.
“Manchester City is growing because it is investing in Facebook in a way very few other clubs are able to match. City has a clear strategy to build a global brand and much of the club’s growth on Facebook is coming from regions in Africa and Asia where other social networks have less penetration,” the report says.
Fan activity on Facebook slumped by 42% in 2018 according to the report, with supporters increasingly migrating to Instagram where Liverpool are the dominant force – Jurgen Klopp’s league leaders added six million followers in an outstanding 12 months for the club.