Dan Jones, partner in the sports business group at Deloitte, said: “European football remains a bull market, with annual revenue growth of almost 450 million euros in this year’s Football Money League. At the top, we have seen Real Madrid shatter records, becoming the first club to break the three-quarters of a billion euro mark and claim a record twelfth Money League title in the process.”
United had been ranked first for the previous two years. A source at the club said: “We’re not too concerned by our position in different financial league tables from year to year, as it is clear Manchester United is consistently a leading global sports brand by any measurement criteria.”
Manchester City (£503.5m) consolidated their place in the top five, whilst Liverpool (£455.1m) rank seventh after their 2017/18 Champions League Final appearance contributed to impressive total revenue growth of £90.6m. Liverpool’s broadcast revenue alone, which increased £65.8m (€68.8m) to £222.6m (€251.3m) as a result of amounts received from UEFA, would be sufficient for a place in the top 15 of this year’s Money League.
Chelsea (£448m) retain eighth place whilst Arsenal (£389.1m) slip to ninth, as absence from the Champions League for the first time since 1997/1998 saw rivals outperform them financially. Everton (£188.6m) and West Ham (£175.3m) both retain their places in the top 20, with the return of Newcastle United (£178.5m) to the Premier League in 2017/18 enabling them to secure 19th place.