Mothers should be offered shopping vouchers to breastfeed their babies, say researchers 

Mothers to be told they can harvest breast milk and store it in NHS hospital for first time

Mothers should be offered financial incentives to breastfeed their children, academics have suggested, after a scheme saw hundreds fewer babies being bottle fed if women received shopping vouchers.

The controversial approach, which has cost taxpayers more than £460,000 to trial, gave women a £40 voucher if their baby was still receiving breastmilk at two days, 10 days, six weeks, three months and six months old.

The trial involved 5,398 mothers and their babies who were given vouchers and a control group of 4,612 who were offered no incentive on 46 maternity wards across the country.

Levels of breastfeeding among women given vouchers rose from 31.7 per cent to 37.9 per cent, equating to around…

window.clientlibs.js.twitter_js = {
test: “document.querySelectorAll && document.querySelectorAll(‘.twitter-follow-button, .twitter-tweet, .twitter-timeline’).length === 0”,
load: [“//”]

window.clientlibs.js.ooyala_core = {
test: true,
load: [“/etc/designs/telegraph/core/clientlibs/core/vendor/ooyala/ooyala-player.min.js”, “”]
window.clientlibs.js.facebook_sdk = {
test: “document.querySelectorAll && document.querySelectorAll(‘.fb-page’).length === 0”,
load: [“//”]

Source link