The online supermarket Ocado has been forced to cancel orders and warned of a “hit to sales” after a huge fire ripped through its robotic warehouse in Hamphire.
Around 200 firefighters were deployed to tackle the blaze which began at the Andover facility at 2.44am on Tuesday.
Hampshire Fire and Rescue Service (HFRS) said four of its firefighters had been treated for slight smoke inhalation as they battled to bring the inferno under control.
Locals were urged to keep their windows and doors shut due to the smoke from the blaze, while the public was also asked to avoid the area.
Ocado said it had been forced to cancel some customer orders because of the fire and that it was “working hard to resume normal service as soon as possible”.
While deliveries in the north appeared to be unaffected, customers in parts of the south seemed likely to be hit by the cancellations.
The group’s shares dropped 6% as it said it would see a fall in sales growth until it can shift operations to other warehouses following the fire, which took more than 24 hours to contain.
On Wednesday morning, the fire service reported that the fire was under control, but just before 3pm firefighters were filmed hosing down the building once again as thick, black smoke was seen billowing into the Hampshire sky.