Pokémon Go creator Niantic raises $190m in new funding round as game continues to flourish 

Pokémon Go creator Niantic raises $190m in new funding round as game continues to flourish 

Niantic Labs, the San Francisco start-up behind the phenomenally successful Pokémon Go mobile game, has raised $190m from a new funding round as it gears up for the release of its Harry Potter AR game.

Details of the round were recorded in a filing with the United States Securities and Exchange Commission and involved 26 undisclosed investors. However, a report by The Wall Street Journal in December suggested Niantic were seeking a new funding round involving venture capital firm IVP, aXiomatic Gaming and Samsung that would value the company at $3.9bn.

Other investors involved with Niantic have included Google, The Pokémon Company and Spark Capital, with Niantic now raising $415m in total from funding rounds as its apps continue to flourish.

Market analysis firm Sensor Tower said that Pokémon Go made $800m in 2018, up 35pc on its revenues in 2017. While the augmented reality game, in which you track down and catch Pokémon in the real world via your smartphone, may not have reached the heights of its post-launch popularity in 2016 it has found a lease of new life with the addition of several features.

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