Virgin Group founder Sir Richard Branson described the appointment as a “major coup”.
Commenting on the launch of Scala radio, Simon Mayo said: “There are hundreds of radio stations playing rock and pop, and only two classical music stations – until now. We’re different because we’re going all out to entertain, laugh with the listeners, and have a good time. Some of it will be familiar, some new and exciting but all timeless, beautiful and all absolutely relevant to today”.
Drum and bass DJ Goldie will host ‘Goldie’s Classic Life,’ which will feature classical music mixes, alongside a narration of his own journey into classical music, explaining how it inspires him to write, perform and paint – as well as introducing listeners to exciting new classical artists.
Launching on the 4th of March 2019, the station will also feature topical shows covering the influence of classical music in gaming, mindfulness and special guest weekly round ups. The sound of the station has been created with modern bespoke scores recorded by The City of Prague Philharmonic.