Stock market turmoil turns investors to drink as sales of fine whisky skyrocket

Stock market turmoil turns investors to drink as sales of fine whisky skyrocket

More than 100,000 bottles of rare whisky were sold at auction in 2018, with a growing number of people investing in fine alcohol to avoid stock market turmoil.

The value of whisky sales at auction exceeded the £40m mark for the first time ever, according to Rare Whisky 101, an analyst of the sector. 

This was substantially higher than 2017’s total sales of £25m, the firm said. One major reason for the rise in value is the growing demand for fine whisky in Asian countries such as China, India and Japan.

The average bottle went for £378, meaning whisky remains affordable for smaller investors, but some bottles attracted much larger sums.

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