The Telegraph’s revolution in the coverage of women’s sport was hailed on Monday as a catalyst that can transform the playing field for sportswomen and inspire participation from the grass roots up to the elite.
Dina Asher-Smith, Judy Murray, Maggie Alphonsi, sports minister Mims Davies and sports journalist of the year Paul Hayward all appeared at the Piccadilly Circus launch of an unprecedented publishing commitment both to transform the profile and visibility of women’s sport and to campaign for change on key issues.
“Why wait? There’s no moment like the present,” said Asher-Smith, the triple European sprint champion. “Why make it that we aspire to be better for the next generation? Why not the current one?
“I am all too aware that people with the same determination and drive are just not getting the same coverage. It would be selfish of me to not want to open the door and leave it open. There is not much point in having a platform without using it.”
Murray, the pioneering former British Fed Cup tennis coach and mum of Grand Slam tennis champions Jamie and Andy, said that the greater visibility of female role-models would inspire excitement and called for greater numbers of women to get involved with teaching PE and coaching sport outside of schools.