Hulu kicked off the theme of women’s empowerment during the Super Bowl with a trailer for its next season of the feminist show “The Handmaid’s Tale.”
The Emmy-winning drama, based on Margaret Atwood’s novel, stars Elisabeth Moss and depicts a dystopian version of the US known as Gilead.
Known for its unrelentingly sombre tone, the show’s season three trailer aired during the Super Bowl on Sunday.
The ad starts with a reference to Ronald Reagan’s 1984 Morning in America commercial, saying that more women are at work and more children are being born.
But after the optimistic opening, it soon takes a darker tone. Fiery visuals soon filled the screen and women dressed in their handmaid outfits were seen gathered in a twisted version of Washington DC, indicating the show is moving from Boston to the US capital.
In the Handmaid’s Tale version of DC, the famous Washington Monument is a giant cross.
Moss says via voice over: “Wake up, America. Morning’s over.”
A release date for season three was not revealed, only that it is “coming soon”.