For years, reporting on some of the greatest sportswomen in the world has been considered optional. Women have been marginalised in sports coverage in print and online for so long – as subjects, as writers – that many women have simply given up reading. Why would you bother, when you do not see yourself represented?
In my 15 years as a sportswriter, sports media has failed to acknowledge the potential audiences for women’s sport. There has been no excitement about the sponsorship interest that could be generated by addressing a whole new spectrum of consumer needs. Frankly, it is daft to be so short-sighted. Women make up 51 per cent of the population, why would we not reach out and engage them in one of the most entertaining sectors on earth?
For as long as I can remember, there has been a question mark hovering over women and sport – should we?
So, I am thrilled to bits that The Daily Telegraph has the vision to see through this outdated cultural fog, that it has committed resource and investment into making a space for women’s sport online, on social channels, in a monthly print supplement and through further integration into the daily sections that is exciting and relevant.